Packages & FAQ

My pricing varies because I don’t sell one-size-fits-all solutions. I just want to give you a sense of the services I offer and the investment you can expect to make.

The following are three typical levels of service you might consider and their deliverables. We’ll tweak as needed.

First time working with me? I also include a free, 20-minute discovery call. Book here.

Scroll a little further down for frequently asked questions and editing rates.

 

The whole shebang

  • One-hour consultation about goals, content, and distribution strategy

  • Basic or primary research

  • Keyword research

  • Five headline options

  • Content

  • Two rounds of revisions

  • Final proofread/QA

  • Formatting and publishing

  • SEO optimization (e.g. title tags and meta descriptions)

  • Lead generation email (includes subject line and landing page copy)

  • Other promotional efforts (e.g. social posts, syndication)

Starts at $1,225

I help prep

  • One-hour consultation about goals, content, and design

  • Primary research (e.g. subject matter expert interviews, influencer quotes)

  • Keyword research

  • Five headline options

  • Content

  • Two rounds of revisions

  • Final proofread/QA

Starts at $895

You prep + promote

  • Basic research

  • Content

  • Two rounds of revisions

  • Final proofread/QA

Starts at $575

 

 

Add-ons

Extras I’ll suggest if we agree they’ll bring you added value*:

Reframe

Before we get down to business, we need a solid foundation. If your brand messaging or positioning needs some attention, I can help. Ask me for a custom quote.

Review

I advocate squeezing the most possible juice out of particularly awesome lead-gen machines. After we’ve seen how your content performs, I’m happy to revisit and improve, update, and redistribute your content.

Repackage

You might have a series of blog posts that would make a great ebook. Or an ebook we can turn into an email course. Or vertical content we can rework for a different buyer. I can help with both the originals and the repurposing, of course. Request a custom quote for either or both.

Rush order

20% of your quote for delivery within two days.

*Only the Repackage is available as a standalone service.

 

 

FAQ

 

I’m sensing an accent…

That’s a British accent you’re sensing. Not Australian, I’m afraid.

What do you charge for [insert content type here]?

Ah, the holy grail. Well, I charge by the project for projects and by the hour ($95 per) for ad-hoc content support. But it’s tricky to provide a quote without a little more context than the content type you’re looking for. First, we need to talk about whether that content type is the right solution for your problem or business goal. Then I’ll look at a few other parameters to price things out: content length, desired project outcome, time needed, sources needed, etc.

I hope the above packages give you a ballpark figure, but you can always contact me for a more precise one.

You say you write three types of content… is that all?

No. I specialize in long-form, in-depth content—mostly blog posts, case studies, and ebooks. Those are the pieces I’m best at and I enjoy writing the most. But I’ve worked on other types of content (and copy) in my time: articles, emails, social posts, web pages, infographic copy, whitepapers, and ads, to name a few. Clients have also involved me in activities like QA, keyword research, editing, ideation, and SME meetings, some of which you’ll see in the example packages above. If you identify any non-content-related strain on your bandwidth, ask and you shall receive an answer as to whether I can help.

I generally write content, not copy (to understand the difference, see “Misconception 2” in this blog post), but my copywriting has driven results in the past. If I’m not confident I can help you, I’ll see if I can recommend another writer.

Do you ghostwrite?

Absolutely! In fact, most companies I’ve worked with like to publish their work under their own employees’ names. That’s cool with me. Some clients publish under my name for some projects, their employees’ for others. Also cool. And often, we don’t even decide whose name we’ll publish under until the last minute, so I don’t generally charge more for ghostwritten pieces than bylines.

You haven’t included a package for distribution without prep. What if I need that?

No problem. Just note what you’re interested in using the intake form on my Contact page. Once we’ve talked over your needs and decided your chosen service is the best solution for your business, I’ll quote accordingly.

Formatting and publishing… does that mean you design and publish PDFs?

Sadly, no. Design isn’t my strong point, so I can’t help you finalize an ebook, whitepaper, infographic, or other downloadable asset. What I can do is publish web content in WordPress, make presentations look pretty in PowerPoint, and make basic graphics in Canva.

How long will this project take?

I generally ask for at least three weeks’ lead time from our kick-off call, unless you’re in a hurry (see Rush Order add-on above). Once we’re all set to start the project, we can do so within a week or two. I’ll give you an exact time frame for completion when we’ve nailed the scope of work, but to give you an idea: Expect a “You prep and promote” project to land in your inbox within another week.

How do you charge for editing?

I charge per ~500-word page, per editing requirements. I’ll first skim over your draft, then prescribe the level of editing I think it needs:

  1. Copyedit and proof: I check your facts, grammar, and spelling. That’s $50 per page.

  2. Line edit: As well as the above, I improve word choice and make sure things flow nicely at the sentence and paragraph level. This requires some rewriting, so it’s $80 per page.

  3. High-level review: Rather than dive into the edits myself, I read your draft and offer broad suggestions on how to develop or improve the overall piece—for example, what might be expanded, cut, or made clearer. The review includes in-document comments and a separate recommendations report. For this, please request a quote.

Sold! What’s the next step?

Awesome! Head over to Contact and fill out the form. You’ll hear from me within 24 hours. If all sounds good, I’ll give you a quick call to learn more about you, your business, and your project. You can book an hour on my calendar if you’d like a full consultation. From there, you can hire me for the job or simply walk away with my ideas. ‘Sup to you! I’ll never suggest more work than you need and there’s never any obligation.

 

Email me if your question hasn’t been answered here.